Retail margin is lost
in the gap between signal and action.
Out-of-stocks, forced markdowns, and promotional misalignment cost food retailers billions annually. Groflex closes the loop — detecting demand signals, routing trading decisions, and executing in your ERP before the loss lands.
The Problem
Four patterns eroding retail margin.
Every week, every category.
Best-sellers go empty during peak demand
The signal was in your POS and ERP data for days. Velocity spiked. Replenishment didn't fire. By the time the shelf is empty, you've lost the sale, the customer, and margin to a competitor who had it in stock.
Promotions end. Excess inventory stays.
Seasons turn and promotional periods end with unsold stock at full price. Markdown decisions are made late, manually, and often by feel. By the time approval is granted, you've lost two more weeks of margin.
Supplier delays land in the ERP two weeks too late
A key supplier shifts lead time by 10 days. The information arrives in your ERP via a PDF in an inbox. Your buyer finds out when the purchase order fails to acknowledge. A stockout follows.
Promotions planned without supply alignment
Marketing finalises the promotional calendar. Procurement isn't looped in until week 3. The SKU goes on promotion with 8 days of cover. Stockout happens on day 5. The retailer gets a fine.
The Solution
From demand signal to trading decision.
Governed and executed.
Real-time demand signal and inventory position monitoring
Groflex reads POS velocity, ERP stock levels, supplier lead time signals, and promotional calendars continuously. It identifies replenishment gaps and markdown pressure points before they become losses.
- POS velocity and ERP stock level integration
- Promotional uplift modelling against current cover
- Supplier lead time signal detection
AI reasoning against your margin thresholds and ranging policy
The platform evaluates replenishment, inter-store transfer, and markdown options against your gross margin targets, ranging policy, and promotional commitments — before routing anything to a decision-maker.
- Margin-aware replenishment recommendations
- Inter-store and DC-to-store transfer options
- Markdown timing and depth recommendations with ROI
Approval routing by category, value, and impact
Replenishment above threshold routes to Category Manager. Markdowns above margin impact route to Trading Director. Promotional stock decisions route to both. Nothing executes outside defined authority.
- Category Manager: replenishment and ranging decisions
- Trading Director: markdown above margin threshold
- Finance approval: promotional commitments above value
Approved orders and markdowns write into your ERP
Replenishment orders, inter-store transfer requests, and price change instructions execute in your system immediately after approval. No manual re-entry. No week-end batch run.
- Oracle Retail, SAP Retail, Microsoft Dynamics integration
- Manhattan and Blue Yonder WMS transfer order creation
- POS price change instruction push
Full audit trail for every trading decision
Every recommendation, approval, and execution is logged with timestamp, approver, and business context. Retailer compliance reporting and supplier performance reviews are one click.
- Decision and approval log for every trading action
- Supplier performance audit trail by SKU and lead time
- Retailer compliance reporting for promotional commitments
What changes on day one
What retail operators see in 90 days
Reduction in OOS events in pilot stores
Faster markdown approval cycle time
Reduction in excess promotional inventory
Demand signal to replenishment order
Live Platform View
What your planning team sees in production
OOS prevention, markdown timing, and promo execution — governed and auditable.
See Groflex in your retail operation
4–6 week pilot. Read-only integration first. First approved trading action by week 4.